What did World Book Night do for us?Tom Tivnan and Philip Stone
Giving away one million books in the teeth of the recession was either an inspired event capable of showing what pan-industry initiatives can do to help get us through these troubled times, or a hare-brained scheme sure to deliver a hammer blow to the high street. At least, those were the conflicting views that were flying around the trade during the inaugural World Book Night on 5th March this year.
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