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Selling internationally.
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tchaibov
 27 Dec 2011, 06:42 #137944 Reply To Post
Inevitably when it comes to selling ebooks, Amazon is the hot topic, with its 70% royalties and global distribution.

But outside of the US and UK Amazon is a small-time outfit that offers authors very little. It's dominance in the US is assured, but in the UK there are serious challenges ahead from other vendors, especially WH Smiths now it has teamed up with Kobo.

As for the rest of the world - if you aspire to international sales (bearing in mind English is the official language of many countries and the second language of almost all) you need to look elsewhere.

Despite the tick-box for "world rights", with that huge list of countries below, Amazon actually distributes to less than half these. In fact many contries are deliberately blocked by Amazon from downloading ebooks. I live in West Africa and cannot buy my own ebook, or yours, from Amazon. The English-speaking nations in West Africa alone have a combined population of two hundred million...

Even where downloads are available very few people outside the US, UK, Canada, Australia and New Zealand buy from Amazon because the Kindle is almost impossible to obtain, and if they use a Kindle app they then get surcharged $2 for every title they buy.

Furthermore the celebrated 70% royalties only apply to sales in the Kindle countries. Sales anywhere else deliver just 35%.

People are ereading across the globe, often on devices far cheaper than the Kindle. the reason the Kindle Europe sites (France, Germany, Italy and Spain - all of which have eonly opened in the past year - the latter two just weeks ago) have not taken off is because Amazon is held in low regard and people who e-read already used other devices.

China already sells more e-readers than the UK, and will exceed the US in the next twelve months. Most educated people in China speak English as their second language. The same across the world.

There's a huge potential market out there that Amazon will not get you into.



Don't get left behind by the e-publishing revolution.

There's never been a more exciting time to be a writer!



http://www.markwilliamsinternational.com
sarsen
 27 Dec 2011, 10:16 #137956 Reply To Post
Wonderful! I had no idea such was the state of things. Thanks.
blog: http://1513fusion.wordpress.com/
LTMS1479CSP
 27 Dec 2011, 17:00 #137983 Reply To Post
So, that being the case, what would you suggest is the way to go with selling an e-book? Any ideas? Thanks for this info too and happy New Year.
tchaibov
 31 Dec 2011, 18:35 #138249 Reply To Post
Quote: LTMS1479CSP, Tuesday, 27 Dec 2011 17:00
So, that being the case, what would you suggest is the way to go with selling an e-book? Any ideas? Thanks for this info too and happy New Year.


Happy New Year too!

The big problem getting into many stores is the need for ISBNs, which are expensive in the UK and US for individual needs, and some stores (Sony, Diesel, etc) don't deal with individual authors regardless.

Amazon of course is indie-friendly and does not require ISBNs, but as per post, Amazon are not the only show in town.

For Kobo and iTunes ISBNs are essential, but worth getting in with.

That can be done through an aggregator like Smashwords who provide ISBNs as part of the package. But Smashwords provide two service levels, and the premium service can be nightmare trying to get through if something isn't right.

And while Smashwords do well with iTunes they have an abysmal record with Kobo and B&N.

We've found a simple way round this by setting up our own publishing company, teaming up with existing and new writers to build enough titles to open doors to the big players direct, with a US arm to list UK authors direct on B&N, for example.

In the UK, while you'll find very few indies in Waterstone's ebook store there are some, and being a smaller market means you can become a big fish in a small pool. We managed to have two titles in the top ten simultaneously at one stage, and missed the #1 spot only thanks to the Steve Jobs biography.

The WH Smiths store, now teamed with Kobo, means getting onto Kobo is a very good idea for UK sales, especially when WH Smiths move to ebook kiosks in store on the high street.

Amazon's 70% royalty is impressive, of course, but unless you signed up to the predatory KDP Select programme there's no reason not to be more widely available as well.

Signing up for 50% with other distributors / small presses makes a lot of sense if they can get you sales you're not getting by only being on Amazon.

Not just the obvious ones like Kobo and iTunes, but also OverDrive, the book depository, etc, and elsewhere stores like kalahari (South Africa), fishpond (NZ) and numerous other smaller but not insignificant players. We're also looking at listing with non-English-language stores for their ESL readers and hope to have access to stores in Germany and China in 2012, among others.

Amazon is great for Kindle and Kindle app users, but that's just one part of the market place. 50% may not be as good as 70%, but when it's 100% of nothing or 50% of something it's really a no-brainer.



Don't get left behind by the e-publishing revolution.

There's never been a more exciting time to be a writer!



http://www.markwilliamsinternational.com
CaroA
 01 Jan 2012, 08:33 #138263 Reply To Post
I signed up to the kindle select for 3 months, after that I will probably do as you suggest and make the book available on the other devices.
Thanks for making this information so clear.
Caro

http://www.amazon.co.uk/Feast-of-the-Antlion-ebook/dp/B006PZBXCI
djkelly
 21 Jan 2012, 08:42 #140036 Reply To Post
I wonder if anyone can advise me on a slightly different problem regarding internationals sales for my book, which is being published right now via FeedARead? The book is on a Titanic theme (very timely for distribution now with the 100th anniversary of the sinking in April) and a magazine with a large distribution across the Republic of Ireland has agreed to review it but they have said the bulk of their readership are over fifties who are less than internet savvy, and indeed many are in rural no-broadband areas. They ask how potential readers might obtain the book via mail order.This does not seem available via FeedARead or Amazon. I'm approaching high street book stores to see if they'll stock it, but I think these rural customers would prefer an old fashioned mail order address. I could order and send out the books myself, but 2 lots of delivery costs would bump up the cost. All suggestions gratefully received.
pam1234writing
 21 Jan 2012, 11:14 #140058 Reply To Post
Quote: djkelly, Saturday, 21 Jan 2012 08:42
I wonder if anyone can advise me on a slightly different problem regarding internationals sales for my book, which is being published right now via FeedARead? The book is on a Titanic theme (very timely for distribution now with the 100th anniversary of the sinking in April) and a magazine with a large distribution across the Republic of Ireland has agreed to review it but they have said the bulk of their readership are over fifties who are less than internet savvy, and indeed many are in rural no-broadband areas. They ask how potential readers might obtain the book via mail order.This does not seem available via FeedARead or Amazon. I'm approaching high street book stores to see if they'll stock it, but I think these rural customers would prefer an old fashioned mail order address. I could order and send out the books myself, but 2 lots of delivery costs would bump up the cost. All suggestions gratefully received.


If you paid the distribution cost at FAR then your book will be available via Amazon with free P&P. Mine is. I know this won't help your customers in rural areas with no broadband, but they could ask their libraries to stock it, assuming they still have one, and can order via local bookstores too. Delivery to your home address is quite cheap with FAR. It's the same price to receive one book or ten as far as I can remember. You can then sell them on your own website and post out yourself. It's about £2.30 per book, depending on size and the weight of the packaging you choose. Good luck.
"And, in the end, the love you take / Is equal to the love you make." Lennon and McCartney 1969

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A rock'n'roll romance series by Pam Howes all available on Amazon in paperback and e-Books.
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djkelly
 22 Jan 2012, 09:53 #140150 Reply To Post
Thanks Pam. That's helpful and reassuring advice. I suppose I could even set up a postbox address to receive orders by post - hah, here's me assuming I'm going to sell anything! The triumph of hope, etc.
sarsen
 25 Jan 2012, 10:27 #140433 Reply To Post
Quote: tchaibov, Tuesday, 27 Dec 2011 06:42
Inevitably when it comes to selling ebooks, Amazon is the hot topic, with its 70% royalties and global distribution.

But outside of the US and UK Amazon is a small-time outfit that offers authors very little. It's dominance in the US is assured, but in the UK there are serious challenges ahead from other vendors, especially WH Smiths now it has teamed up with Kobo.

As for the rest of the world - if you aspire to international sales (bearing in mind English is the official language of many countries and the second language of almost all) you need to look elsewhere.

Despite the tick-box for "world rights", with that huge list of countries below, Amazon actually distributes to less than half these. In fact many contries are deliberately blocked by Amazon from downloading ebooks. I live in West Africa and cannot buy my own ebook, or yours, from Amazon. The English-speaking nations in West Africa alone have a combined population of two hundred million...

Even where downloads are available very few people outside the US, UK, Canada, Australia and New Zealand buy from Amazon because the Kindle is almost impossible to obtain, and if they use a Kindle app they then get surcharged $2 for every title they buy.

Furthermore the celebrated 70% royalties only apply to sales in the Kindle countries. Sales anywhere else deliver just 35%.

People are ereading across the globe, often on devices far cheaper than the Kindle. the reason the Kindle Europe sites (France, Germany, Italy and Spain - all of which have eonly opened in the past year - the latter two just weeks ago) have not taken off is because Amazon is held in low regard and people who e-read already used other devices.

China already sells more e-readers than the UK, and will exceed the US in the next twelve months. Most educated people in China speak English as their second language. The same across the world.

There's a huge potential market out there that Amazon will not get you into.





I recently heard from a person in North Borneo who is reading 'Tom Fleck'. She says, 'Thank God for Smashwords - it is impossible to buy from Amazon where I live.'

blog: http://1513fusion.wordpress.com/
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