Quote: LTMS1479CSP, Tuesday, 27 Dec 2011 17:00So, that being the case, what would you suggest is the way to go with selling an e-book? Any ideas? Thanks for this info too and happy New Year.

Happy New Year too!
The big problem getting into many stores is the need for ISBNs, which are expensive in the UK and US for individual needs, and some stores (Sony, Diesel, etc) don't deal with individual authors regardless.
Amazon of course is indie-friendly and does not require ISBNs, but as per post, Amazon are not the only show in town.
For Kobo and iTunes ISBNs are essential, but worth getting in with.
That can be done through an aggregator like Smashwords who provide ISBNs as part of the package. But Smashwords provide two service levels, and the premium service can be nightmare trying to get through if something isn't right.
And while Smashwords do well with iTunes they have an abysmal record with Kobo and B&N.
We've found a simple way round this by setting up our own publishing company, teaming up with existing and new writers to build enough titles to open doors to the big players direct, with a US arm to list UK authors direct on B&N, for example.
In the UK, while you'll find very few indies in Waterstone's ebook store there are some, and being a smaller market means you can become a big fish in a small pool. We managed to have two titles in the top ten simultaneously at one stage, and missed the #1 spot only thanks to the Steve Jobs biography.
The WH Smiths store, now teamed with Kobo, means getting onto Kobo is a very good idea for UK sales, especially when WH Smiths move to ebook kiosks in store on the high street.
Amazon's 70% royalty is impressive, of course, but unless you signed up to the predatory KDP Select programme there's no reason not to be more widely available as well.
Signing up for 50% with other distributors / small presses makes a lot of sense if they can get you sales you're not getting by only being on Amazon.
Not just the obvious ones like Kobo and iTunes, but also OverDrive, the book depository, etc, and elsewhere stores like kalahari (South Africa), fishpond (NZ) and numerous other smaller but not insignificant players. We're also looking at listing with non-English-language stores for their ESL readers and hope to have access to stores in Germany and China in 2012, among others.
Amazon is great for Kindle and Kindle app users, but that's just one part of the market place. 50% may not be as good as 70%, but when it's 100% of nothing or 50% of something it's really a no-brainer.
Don't get left behind by the e-publishing revolution.
There's never been a more exciting time to be a writer!http://www.markwilliamsinternational.com