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Gorilla Tactics Marketing Meets Literature
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papa stas
 04 Mar 2011, 08:25 #112311 Reply To Post
Mystery novel intrigues Manhattan

Writing a book is easy. It's getting people to read it that's the hard part. So, big props to the author behind "Holy Crap," a mystery novel whose intrigue centers around the travails of a new parent. The author has drummed up interest by posting one page at a time on New York City light poles. And--guess what?--people are reading it.

We first learned of the story via The New York Post. Pages began mysteriously appearing on lightpoles in the city's East Village neighborhood. As of yet, nobody has come forward to claim the work. So far, eight pages in total have made their way to the public. The New York Post explains that page seven ended an on "ominous note."

"A woman walks from the bathroom, whom I still have no memory of, in this bedroom that I have no memory of, and out to some other room that I have no memory of... 'Headache. Terrible headache,' I say through my teeth. 'Killing me. I think something's wrong...'"

At the bottom of that page, readers are told to go to a different location to find the next installment. And that direction, of course, raises plenty of logistical mysteries for readers hooked on the initial installments, among them: Just how long is this book and how many pages will there be?

Nobody knows for sure, but its hard to imagine a novel being less than 200 pages. If you want to know the whole story, you'd best be prepared to traipse around the mean streets of New York for weeks, or perhaps months, to come. (And you may also be picking up a truncated form of the narrative: On a recent follow-up journey to the East Village, Yahoo gumshoes failed to turn up the initial chapters--perhaps because it's stormed recently in New York.)

Is there a method to the madness? The Village Voice, which also reported the story, suspects that the writer is posting the pages that correspond with New York streets. Page seven can be found on Seventh Street, etc.

And while the novel/stunt has drummed up interest, not everybody is fan of the author's tactics. In the New York Post, one neighborhood resident remarked: "Honestly, I don't like the idea. I hate it when people just post things everywhere ... They have the Internet, why don't they use that?"

http://news.yahoo.com/s/yblog_upshot/20110303/us_yblog_upshot/mystery-novel-intrigues-manhattan

papa
stas (who's going to try this one out)

“The true sign of intelligence is not knowledge but imagination.” - Albert Einstein
sulcus
 04 Mar 2011, 09:05 #112316 Reply To Post
NYC blessed for this in that its streets and avenues are numbered. In UK harder to pull off, Page 1 on er Leather Lane, Page 2 on Houndsditch, Page 3 on Pasternoster Square. Plus on our lamp-posts, dogs can be find urinating or bouquets of dead flowers commemorating people killed by cars or knives.

America seems to employ this sort of marketing far more than here in the UK. The identity of Thomas Pynchon. The anonymously authored political novels about the Presidency, two at least by the last count. We did have one here that was phenomenally successful "Belle de Jour" but since that involved sexy sexy it's hardly surprising.

Any of these marketing strategies are fine as they go. It still comes down to the text and on the evidence of the above ...

By the way the treasure hunt aspect of it, clues planted in each page, is kind of how I think large bookshops may work. To scrap genre shelving, but instead have a themed treasure hunt of books (say book on or involving London, or animals, or fame) fiction, non-fiction whatever and have the browser cut a path through them picking up clues and tasting each or at least several of the books along the way. But as I say, the bookshop needs a fair amount of space to pull this off.
This post was last edited by sulcus, 04 Mar 2011, 09:05
"A,B&E", "Not In My Name" and "52FF" (flash fiction anthology) all available on Amazon Kindle

"How a psychopath makes sweet love. I can get you ringside. Royal box even."
Tommi
 04 Mar 2011, 10:53 #112332 Reply To Post
Milton Keynes, Sulcus?

Songs from the Other Side of the Wall is just £0.70 on Kindle
sulcus
 04 Mar 2011, 11:04 #112334 Reply To Post
Quote: Tommi, Friday, 4 Mar 2011 10:53
Milton Keynes, Sulcus?



If you want to plant something literary in MK then please be my guest
"A,B&E", "Not In My Name" and "52FF" (flash fiction anthology) all available on Amazon Kindle

"How a psychopath makes sweet love. I can get you ringside. Royal box even."
Tommi
 04 Mar 2011, 11:47 #112344 Reply To Post
And he walks straight into the stereotype trap I always said I was Ern to your Eric

Songs from the Other Side of the Wall is just £0.70 on Kindle
sulcus
 04 Mar 2011, 13:15 #112355 Reply To Post
Quote: Tommi, Friday, 4 Mar 2011 11:47
And he walks straight into the stereotype trap I always said I was Ern to your Eric



(slaps cheeks - HARD)
"A,B&E", "Not In My Name" and "52FF" (flash fiction anthology) all available on Amazon Kindle

"How a psychopath makes sweet love. I can get you ringside. Royal box even."
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